About me
I’m a Player Experience and Insights researcher at Electronic Arts, supporting EA SPORTS FC and
the broader EA SPORTS portfolio. I work across community research, behavioural science, and data
science to turn high-volume player feedback into clear evidence for live-service and product decisions.
I build, scale, and manage player-feedback programs from concept and leadership buy-in through launch, generating hundreds of thousands of player responses. I also lead recurring sentiment reporting, creating reusable systems that help teams distinguish persistent player needs from temporary noise enabling product teams to act with greater confidence.
I’m particularly interested in the challenge of turning messy, high-volume human data into clear, rapid, and credible insights. That means connecting qualitative feedback with quantitative trends, distinguishing persistent issues from temporary noise, and communicating findings in ways that help teams make decisions.
I completed my PhD at the University of Toronto where I studied the psychology of emotions, performance, and videogame experiences using quantitative and qualitative methods (see my ResearchGate page here). Before joining EA, I applied behavioural and market research to Steam data help indie developers better understand players and market opportunities. Across all of my work, my focus has been consistent: building practical research capabilities that bring human experience into decision-making.