About me
I’m a mixed-methods researcher and Community Research Manager at Electronic Arts. I support
EA SPORTS FC and the broader EA SPORTS portfolio by helping teams understand what players are
experiencing, how perceptions are changing, and where action can improve the player experience.
I’m a mixed-methods Player Experience and Insights researcher at Electronic Arts. I support EA SPORTS FC and the broader EA SPORTS portfolio by helping teams understand what players are experiencing, how perceptions are changing, and where action can improve the player experience. My work combines large-scale player feedback collection, community research, behavioural science, and data science to understand player experiences at scale. At EA, I have built recurring sentiment-reporting programs, player-feedback systems, and PC analytic pipelines that make player evidence easier to access and use in live product decisions.
I’m particularly interested in the challenge of turning messy, high-volume human data into clear, rapid, and credible insight. That means connecting qualitative feedback with quantitative trends, distinguishing persistent issues from temporary noise, and communicating findings in ways that help teams make decisions.
I completed my PhD at the University of Toronto where I studied the psychology of emotions, performance, and videogame experiences using quantitative and qualitative methods (see my ResearchGate page here). Before joining EA, I applied behavioural and market research to Steam data help indie developers better understand players and market opportunities. Across all of my work, my focus has been consistent: building practical research capabilities that bring human experience into decision-making.